The Client

RecPlex

MidAmerican Energy Company RecPlex is a 66-acre state-of-the-art sports and events complex with a 300,000 square foot community facility for year-round youth and adult sports that opened in January of 2022.

Hosted sporting events include:

hockey, ice skating, figure skating, basketball, volleyball, soccer, baseball, softball, football, rugby, and eSports.

Special events include:

Concerts, trade shows, home shows, expos, conventions, tournaments, and community activities.

The Challenge

In-venue experiences

The city of West Des Moines wanted an enhanced visitor experience, with relevant event messaging and announcements via IOT devices such as IPTV and cell phone, including sponsorship advertising. The initial issue was Wi-Fi connectivity because the RecPlex facility is built with solid cinderblock walls. This problem required some out-of-the-box thinking alongside of experience and cutting edge equipment.

The Solution

Advanced Technology

next to a strategic partnership

We partnered with Lumen Technologies to install a fast and secure WiFi 6 smart solutions connection with key access points that travel through the RecPlex's cinderblock walls without compromising performance. RecPlex utilizes many benefits from Green Zebras proprietary software like:

Monetization

Third-party push ADs, login-page ADs, and in-session ADs

Broadcasting

Fast wifi through cinderblocks thanks to WiFi 6 Smart Solutions Connection

Zone Targeting

The ability to deploy media campaigns to various areas simultaneously

Analytics

Branded captive portal collects data for detailed analytics reporting

Our phone is ringing off the hook...The ice, we are sold out during the winter. The turf, as soon as teams move inside from December through early March, will be very busy.

Shayne RatcliffRecPlex General Manager